A new iPhone RFID prototype has been created which uses physical objects to control media playback. iPhones will soon be able to play videos just by coming into close contact with a physical object, allowing us to take advertising and marketing to another level.

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When cellular phones first came out, were fascinated with the fact that we could now communicate without the need of a landline. The first mobile phones were enormous, and over the years became more compact and sophisticated. Although we are now able to access the internet and play video games with our cell phones, the technology is about to get even more interactive.

Radio frequency identification (RFID) is a generic term that is used to describe a system that transmits the identity of an object or person wirelessly. RFID is used in mobile phones under the term Near Field Communications (NFC). Incorporating a NFC reader into the iPhone would allow the phone to interact with other objects around it. If a person were to tag a toy and link it to a video on the phone, when iPhone came near it, the video would automatically play. Of course this is very basic now, but the potential for the future is huge. This could completely change the way marketing works.

Imagine walking through the mall and your iPhone would go off when going by tagged objects, or merchandise that is trying to be sold to you. Maybe there will be a way to personalize marketing for different demographics as well. It would drastically change the way that our cell phones help people get through daily life. Although this technology could eventually make shopping a nightmare (imagine the iPhone going off constantly), but one thing is certain: cell phones are undergoing another major breakthrough that will change them forever.

More Info:

• http://www.rfid.org
• http://www.nearfield.org/2009/04/iphone-rfid-nfc

In an interview at the Symposium on Technologies for Social Action in Malaga, Spain, Jack Dorsey, the creator of Twitter, talks about how his technology inspires people to act, and how it will improve communication in the future.

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In an interview conducted at the Symposium on Technologies for Social Action, Jack Dorsey, the creator of Twitter, explains how this technology helps engage people like never before: “I’m excited about technologies like this can do for getting more citizens into the conversation.” Twitter, which was created about three years ago, already has 18 million users, and is projected to have over 25 million users by the end of 2010. Where did this simple, yet innovative idea come from?

Jack Dorsey, deemed one of technology’s “best and brightest” by BusinessWeek, got the idea for Twitter from his interest in dispatch routing. After years of working as a dispatch programmer, Dorsey used the concept of instant messaging to create a new and instantaneous way for people to connect with one another. Now the chairman of Twitter (he was the CEO until October 2008), Dorsey believes that Twitter is as successful as it is because the sharing aspect engages people and inspires people to act.

Twitter, as Dorsey puts it, is only the sum of the people that use it, and that its social movement has been organically created by the users themselves. Not only does the technology allow a large number of people to interact, it changes the structure of the culture by allowing people to speak their mind and engage in public action. In today’s cosmopolitan society, it is that much more important to stay connected, and through Twitter’s simplistic style, Jack Dorsey has brought people closer together.

More Info:

• http://www.twitter.com
• http://www.youtube.com/watch?v=2w9RYpAmnOc

French architecture firm, Mobil M, has transformed the Plaza Nueva Drugstore in Bilbao, Spain into an artistic display of creativity and interior design. Once a dull space, this pharmacy is now both practical and beautiful.

Today even the most boring of places are experiencing a complete renovation.

Banks, supermarkets, pharmacies, and post offices are not meant to be visually appealing locations. They serve a simple purpose, to provide us with services that we need to go about our daily lives in an efficient manner. However, this is soon going to change. Architects at Mobil M have transformed the Plaza Neuva Drugstore in Bilbao, Spain into a display of artistic inspiration. The once dull location (now a vividly colored and skillfully furnished one), started an artistic revolution. A person does not usually associate a pharmacy, or other stores of this genre with beauty, it is a place people go to when their bodies are not running at optimal conditions. This innovative concept will make visiting places such as pharmacies or convenience stores a cultural experience where one can enrich his mind.

The idea of creating a wonderful interior space in a lackluster environment can have positive effects on the community, as it introduces art into more arenas of society. This artistic movement will undoubtedly spread around the globe, as the first experiment in Bilbao has been labeled a success.

More Info:

• http://www.mobil-m.com/

Clothing made of paper is becoming the new frontier of fashion.

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Paper already has many uses, and now it even clothes. And in today’s video, you will be able to see how.

It is called “paper dressing”: Wearable clothing designed and manufactured completely out of recycled and recyclable paper. The versatility of this material guarantees dependable clothing, while demonstrating a new way of making a distinct and eco-friendly statement.

Future perspectives are interesting: think about when we will have personal clothing factories in our homes. A small machine, capable of printing, cutting, and coloring clothing that we design. Every day a different style, and a different outfit. And in the evening, instead of throwing our clothes in the washing machine, we will recycle our outfits in order to make tomorrow’s clothes.

Come tomorrow, the Devil wears paper.

More Info:

• http://www.youtube.com/watch?v=FbmttNtn6f4