Chris Anderson, editor-in-chief of Wired and creator of the long tail theory, predicts a world in which everything will be free: “Zero dollars is the future of business”
Chris Anderson, editor-in-chief of Wired and creator of the long tail theory, predicts a world in which everything will be free, without even the need for advertising. The web will change the world and every digital sector will become free.
To read subtitles in your language, click 
, then scroll over 
.
We are always looking for ways to spend less money, and get the best deals. We compare prices and wait for products to go on sale. Every opportunity to save money is a good one. But what about spending no money at all? According to Chris Anderson, editor-in-chief of Wired and the mind behind the long tail theory: “if free is what you’re looking for, then free is what you’ll get.”
Chris Anderson explains the new zero-cost business model. It has little to do with the current way we live where advertising guarantees revenue; instead, it is based on a new reality in which we will not even have need for advertising. “Everything will end in this economy of waste”, says Anderson. It is his belief that products become so easily produced that they become wasted. How is this possible?
Chris Anderson uses nuclear energy as a prime example. If electricity had been too cheap to meter, to the point where it could just be thrown away, we would have an electric economy. Everything would run on electricity because it would cost us nothing.
This is what is happening today with the technology revolution. In fact, Chris strongly believes that free is the future of business. All of the technologies of the computer revolution are too cheap to meter. As more businesses become digital, services and products will become available through software and downloads. This will lead to everything becoming free.
Companies such as Google and Yahoo, that make billions of dollars, are built upon the business model of giving away things for free. This Gift Economy is based on free labor, and no advertising. “Every industry that becomes digital, eventually becomes free”, concludes Chris. Therefore, we should look forward to a future that is more digital, and more importantly, free.
More Info:
Tags: Business, Chris Anderson, creator of long tail theory, editor-in-chief, editor-in-chief of Wired, everything will be free, free, future, future of business, long tail, long tail theory, predicts, Wired, zero dollars
///// THE VENUS PROJECT /////
[...] http://www.vitodibari.com/en/chris-anderson-editorinchief-wired-creator-long-tail-theory-predicts-wo... Share and Enjoy: [...]