QR, which stands for Quick Response, is the Super Barcode
The world of marketing and advertising will soon be at our fingertips, with a new Super Barcode called QR, made in Japan by Denso Wave. With these barcodes, people will be able to send messages, and obtain all sorts of information right from a cellular phone.
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QR, which stands for Quick Response, is the new Super Barcode. Developed by the Japanese research lab, Denso Wave, these small barcodes are capable of containing a lot of information in a tiny space. On chopsticks, in magazines, inside buses, on billboards, they are already everywhere. We will be able to read these barcodes using a simple software program that we can download onto our cell phones, enabling us to take a picture of the barcode and decipher what it says.
Well, that software is now available. You can download it with some of today’s smartphones and begin to read these types of barcodes. In Japan kids use them to send messages to each other, in Germany the young people post them everywhere to play games, in the United States they can be used as an advertising and marketing tool. But nonetheless, you too can get a quick response on your phone.
Imagine the potential for these things! You see something in a store you like, but no price tag, just a barcode that you “scan” with your phone. And voila, all of the item information is available to you, right up to how many they have available in the store and in what color. You can even link things to websites using the barcodes. So in this way, a company can automatically link you to other items online that you may like, or marketers can use it to link clients and customers to websites that the customer could find interesting. The possibilities are endless—and always portable right on your cell phone.
So look out for these stickers next time you’re walking down the street. In Japan they’ve already been put on T-Shirts. So who knows, you too might have your own personalized T-Shirt and message in the near future. So download the software onto your phone too and get ready to get your “Quick Response” from the super barcode of tomorrow.
Tags: barcode, QR, quick response, super barcode
Surprise you just discovered this – it has been around since the early 90′s. From viral pre-film launch to living books combining social media via QR as well as shot gun codes (iphone specific) currently uk examples are combining ar and go as a far more advance approach (as QR still requires to take a picture to link where ar just uses your camera and go therefore makes the location relevant)