FMRI scans being used as lie detecting machines. Researched by Dr.’s Scott Faro and Feroze Mohamed at Temple University, this new test may prove to be much more accurate that the Polygraph that is used today. FMRI scans allow doctors and scientists to view the activity of the brain during the scan. As Faro and Mohamed point out, the brain has to work much harder to try and lie than to just tell the truth because it has to suppress memories when it lies. This could be the key to using the fMRI as a lie detecting machine.
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The electronic tattoo, designed by Philips, appears and disappears, rematerializing in new forms every time. The designs are created according to the person’s emotions. In the future, our bodies will become a platform for new personal expression through technological advancements. This project is part of Philips Design Probes, a research initiative that tracks trends and developments. The goal of the project is to understand the post 2020 lifestyle, and challenges conventional ways of thinking.
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According to economist Alex Tabarrok, new ideas will feed the world through globalization. At a TED event, Tabarrok explains how a global market can increase the incentive to produce new ideas, which in turn will drive growth and prosperity.
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“One idea, one world, one market.”
Free trade and globalization are definitely not new discussion topics. They are, however, ways in which we can turn the world into a prosperous community. At a TED event, economist Alex Tabarrok assures the audience that the “best is yet to come” through idea-sharing and globalization. Tabarrok is the co-author of the hit economic blog, MarginalRevolution.com, as well as the Director of Research for the Independent Institute. Tabarrok’s interest in economics, law, and public policy, has helped him brainstorm ways in which we can feed the world with new ideas.
The equation is relatively straightforward: new ideas drive growth. While an apple can feed one person, an idea can feed millions. In order to produce new ideas, people need to increase the incentive to create these designs. Tabarrok asks, how do we maximize the incentives? The answer is globalization; larger markets generate larger profits.
Tabarrok believes that ideas are meant to be shared. As more countries became wealthier due to globalization, it would allow for more idea creators, such as scientists and engineers. For far too long the United States has been the leader of ideas; if more people worldwide had the ability to generate new ideas, we could increase the number of idea creators and ideas could be shared by everyone.
The world must become more globalized in order to generate and share ideas. Through free trade and a global market, the world could become healthier and more prosperous than anyone could have imagined.
In both the United States and Russia, high-end clothing for children is becoming a new and expensive trend many call kiddie couture. Major fashion designers have created new clothing lines for children, and parents are spending thousands of dollars on clothing for their fashion-forward kids. Boutiques and salons that cater to children are springing up everywhere, and some parents are treating their young children as designer accessories. Is this phenomenon excessive, or just a sign of the times?
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This video explains a new trend of “try-vertising” in which consumers are able to try new products for free. It’s a win-win situation: buyers get to use the products for free before they hit store shelves, and companies gain valuable market research.
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In the last few years we have directly, or implicitly, experienced and assisted to the creative freedom of art directors, advertisers, and copywriters. In Japan and Korea, the presence of advanced technology and an innovative culture for excellence, has opened the doors for all sorts of experimentation, with the realization of interactive windows, holographic displays, or women window displays (dressed by automatic product distributors).
In the meantime, the exposition of the internet to its business models, it is not beyond contributing further to this scenario.
Contrastingly in the United States, the concept of “sampling” is back in style, or rather free product trials. But this time inaugurating a new era of advertising: “Try advertising”.
With the Alliant International University campus in San Diego, “Sample U” has arrived: a laboratory dedicated to the study of marketing consumer products. “Sample U” offers products that are virtually unavailable, available directly from the manufacturer, in exchange for some information about the identity of the user and their experience.
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