
Moy, the futuristic car created by Croatian designer Elvis Tomljenovic, is a concept car for a technologically-driven generation. Moy is completely customizable, made with polycarbonate layers and LED fibers. The driver is once again the commander of his vehicle, as he is able to choose any design or pattern for his car.
Henry Ford, at the time of the presentation of the Ford T in 1908, said that the cars would be available in every color as long as it was black.
The imposition to the market of a single car color coincides with the beginning of marketing interpreted as “product orientation”.
The 1900′s was the century of mass production: standardized product, thought of to please as many people as possible. The new millenium on the other hand, started a new trend: personalization. Today at the center of the production process, lie our desires, and that is what leads companies to design products which allow us to express our inner creativity.
100 year have passed since the release of the Ford T, and today we can change the color of our car anytime we want.
It is called Moy, and it was projected by the Croatian designer Elvis Tomljenovic, who won a contest for the Automotive Design Conference in Zagreb.
Moy is the concept car for the “generation that will use technology as a basis to express themselves and to communicate”. The body of Moy is composed of thin layers of polycarbonate that contain a layer of liquid crystals, also with LED’s and electro-chromed fibers. Outside of the technical specifications the principle is the same as a screensaver, all one needs is a computer. One picks an image he likes, or creates one, and then sends it via wi-fi to the car, which applies it to the car’s body. The concept surely will draw interest, even because Tomljenovic thought of equipping the car with an electric motor, to demonstrate his support for environmental sustainability, which is now in the DNA of this young designer.
The real test now is to make the Moy secure while driving in the bustling traffic of our crowded streets, and to transform it from being a brilliant idea to an actual successful product. Aesthetically pleasing, personalized, with an electric motor, respectful for the environment, safety. Will this be the car of the future?
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