Try-Vertising is the New Trend of Advertising. With the Alliant International University Campus in San Diego, “Sample U” Has Arrived
This video explains a new trend of “try-vertising” in which consumers are able to try new products for free. It’s a win-win situation: buyers get to use the products for free before they hit store shelves, and companies gain valuable market research.
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In the last few years we have directly, or implicitly, experienced and assisted to the creative freedom of art directors, advertisers, and copywriters. In Japan and Korea, the presence of advanced technology and an innovative culture for excellence, has opened the doors for all sorts of experimentation, with the realization of interactive windows, holographic displays, or women window displays (dressed by automatic product distributors).
In the meantime, the exposition of the internet to its business models, it is not beyond contributing further to this scenario.
Contrastingly in the United States, the concept of “sampling” is back in style, or rather free product trials. But this time inaugurating a new era of advertising: “Try advertising”.
With the Alliant International University campus in San Diego, “Sample U” has arrived: a laboratory dedicated to the study of marketing consumer products. “Sample U” offers products that are virtually unavailable, available directly from the manufacturer, in exchange for some information about the identity of the user and their experience.
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